Eight talking-head ads, ready to film — all of you, to camera, in your clinic. Each one has the exact words to say, how to frame the shot, and a note on what we handle in the edit. Shoot the whole set in one sitting.
The offer in every ad: 30% off your first visit — a full new-patient assessment with Dr. Anri. Learn four lines once: most of these use the same four lines (below). Learn them once and they cover the whole shoot. Your corner: pick one good spot in the clinic — an adjusting room or a clean wall — set the phone up once and film every ad from there. On camera: vertical (9:16), good light, phone steady at eye level. Talk to one person, not a camera.
The whole set is one sitting
One corner, one phone. Pick a clean spot in the clinic — beside an adjusting table or a tidy wall with your logo in shot. Set the phone vertical on a tripod (or lean it on something) at eye level, and don't move it between ads.
Two framings only. A tight one on your face for the hooks and closes, and a slightly wider one where we can see the clinic behind you. That's it.
~15 minutes of talking. Eight ads, four core lines. If a line feels stiff, say it in your own words — just keep the hook and the "30% off first visit" at the end.
Everything else — the cuts, the on-screen text, the captions, the 30%-OFF graphics and branding — is ours. You just talk.
The four lines you'll repeat · learn these once
"If you've got back pain, neck or shoulder pain, sciatica shooting down your leg, or tension headaches — I can help you find out what's actually causing it."
"Your spine controls how your whole body moves and feels. When part of it isn't moving right, everything downstream pays for it — and that's what shows up as pain."
"Right now new patients get 30% off the first visit — a full assessment where I find the root and build a plan around you. No drugs, no surgery."
"And if I can't help you, I'll be the first to tell you. Tap the link and let's take a look."
The person who sits at a desk all day and is stiff and sore by evening — and has started telling themselves it's just age.
🎬 The full script
0:00–0:04
Tight on your face. No "hey guys." Straight in.
"If you sit at a desk all day and your back and neck are wrecked by 5pm — that's not just 'getting older.'"
ON SCREEN: "it's not just age"
0:04–0:14
Wider — clinic behind you. Relaxed, explaining.
"I'm Dr. Anri here in Newmarket. Your spine controls how your whole body moves and feels, and when it's stuck, everything downstream pays for it. On your first visit I do a full assessment and show you exactly what's going on."
0:14–0:24
Same wider frame.
"Then we build a plan around you — no drugs, no surgery. Pills just numb it. Massage and physio work around the pain; they don't remove what's causing it."
0:24–0:35
Back tight on your face. Straight down the lens.
"Right now new patients get 30% off that first visit. And if I can't help you, I'll be the first to tell you. Tap the link and let's figure out what's really causing it."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: Back and neck wrecked by 5pm? That's not just age. Dr. Anri at Functional Therapeutix finds what's really causing it — 30% off your first visit for new patients. Newmarket. Tap to book.
📋 How it gets filmed
Two framings, one corner. Tight on your face for the open and close, one step wider for the middle. Same spot as every other ad.
No intro. You start on "if you sit at a desk." The first three seconds decide whether the ad works.
Four lines, a take or two each. Five minutes of filming.
We handle the cuts, the "30% OFF" graphic, burned-in captions and the caption.
02
"Painkillers Just Mask It"
★ natural-alternative
For the daily-painkiller crowd · ~34 seconds · 2 framings
🎯 Who this is for
The person taking something for their back most days and quietly worried that's now just their life.
🎬 The full script
0:00–0:05
Tight on your face.
"Taking painkillers for your back every day? They turn the alarm off — they don't fix what's setting it off."
ON SCREEN: "they just mute the alarm"
0:05–0:15
Wider — clinic behind you.
"I'm Dr. Anri, Functional Therapeutix in Newmarket. Chiropractic works on the actual source — your spine and how it moves. On your first visit I'll assess you and explain what I find in plain English."
0:15–0:24
Same frame.
"Then I'll tell you honestly whether I can help. No drugs, no surgery, no pressure."
0:24–0:34
Back tight on your face.
"Right now new patients get 30% off the first visit. Tap the link and let's take a look."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: Painkillers mask it — they don't fix it. Dr. Anri works on the actual source. 30% off your first visit, Newmarket. No drugs, no surgery. Tap to book.
📋 How it gets filmed
Same corner, same two framings.
Slow down on the first line — it's the whole hook.
We handle the cuts, the "30% OFF" graphic, captions and the caption.
03
"What Your Spine Actually Controls"
★ education
Curiosity / myth-bust · ~34 seconds · 2 framings
🎯 Who this is for
The person who thinks a chiropractor "just cracks your back" and has never understood why it would help.
🎬 The full script
0:00–0:05
Tight on your face. Slight "let me let you in on something."
"Most people think a chiropractor just cracks your back. Here's what's really going on."
ON SCREEN: "it's not what you think"
0:05–0:16
Wider — clinic behind you.
"Your spine protects your nervous system, and that runs everything — how you move, how you sleep, how you recover. When your spine isn't moving right, your body can't work right. That's what shows up as pain and stiffness."
0:16–0:25
Same frame.
"I'm Dr. Anri in Newmarket. On your first visit I do a full assessment and show you exactly what your spine is doing."
0:25–0:34
Back tight on your face.
"New patients get 30% off that first visit right now. Link's below — come take a look."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: A chiropractor doesn't "just crack your back." Your spine runs everything. See what yours is doing — 30% off your first visit with Dr. Anri, Newmarket. Tap to book.
📋 How it gets filmed
Same corner, same two framings.
The middle line is the value — say it like you're teaching, not selling.
We handle the cuts, the "30% OFF" graphic, captions and the caption.
04
"The Injury That Keeps Coming Back"
★ old-injury
For the recurring flare-up · ~34 seconds · 2 framings
🎯 Who this is for
The person with an old injury or accident whose pain keeps creeping back no matter what they try.
🎬 The full script
0:00–0:05
Tight on your face.
"Got an old injury, and the pain keeps creeping back no matter what you try? That usually means the root was never actually addressed."
ON SCREEN: "why it keeps coming back"
0:05–0:16
Wider — clinic behind you.
"I'm Dr. Anri, Functional Therapeutix in Newmarket. Your first visit is a detailed assessment to find what's actually driving it — not just chase the spot that hurts."
0:16–0:25
Same frame.
"Then we build a real plan around you. No drugs, no surgery."
0:25–0:34
Back tight on your face.
"New patients get 30% off the first visit right now. Tap the link — no obligation."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: Pain that keeps coming back usually means the root was never addressed. Dr. Anri finds what's driving it. 30% off your first visit, Newmarket. Tap to book.
📋 How it gets filmed
Same corner, same two framings.
We handle the cuts, the "30% OFF" graphic, captions and the caption.
05
"Meet Dr. Anri"
★ owner trust
The face-of-the-clinic ad · warms up cold audiences · ~33 seconds · 2 framings
🎯 Who this is for
Everyone who's never heard of you. This is the ad that makes you a real person they'd trust with their back.
🎬 The full script
0:00–0:05
Tight on your face. Warm.
"I'm Dr. Anri Bici, and I run Functional Therapeutix here in Newmarket."
ON SCREEN: "Dr. Anri Bici · Newmarket"
0:05–0:16
Wider — clinic behind you.
"Whether you've been fighting back or neck pain for months, or you've got sciatica shooting down your leg — my job is to find the root and explain exactly what's happening, so it actually makes sense."
0:16–0:24
Same frame.
"No drugs, no surgery, no pressure. Just a proper assessment and a plan built for you."
0:24–0:33
Back tight on your face.
"New patients get 30% off the first visit right now. Tap the link and let's take a look."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: Meet Dr. Anri Bici, Functional Therapeutix — Newmarket. He finds the root of your pain and explains it in plain English. 30% off your first visit. Tap to book.
📋 How it gets filmed
Same corner, same two framings.
This is the warmest one — smile, talk like you would to a new patient in the room.
We handle the cuts, the "30% OFF" graphic, captions and the caption.
06
"Pain Down Your Leg?"
★ sciatica
High-intent, specific symptom · ~32 seconds · 2 framings
🎯 Who this is for
The person with sciatica — pain, tingling or numbness travelling down the leg — who suspects it's "a nerve" but doesn't know what to do.
🎬 The full script
0:00–0:05
Tight on your face.
"Got pain, tingling or numbness shooting down your leg? That's usually a nerve — and it's worth getting assessed properly."
ON SCREEN: "that's usually a nerve"
0:05–0:16
Wider — clinic behind you.
"I'm Dr. Anri in Newmarket. On your first visit I do a full assessment to find where that nerve's getting irritated and what's driving it — then we build a plan to settle it down. No drugs, no surgery."
0:16–0:24
Same frame.
"The longer a nerve stays irritated, the longer it takes to calm — so it's worth looking at sooner rather than later."
0:24–0:32
Back tight on your face.
"New patients get 30% off the first visit right now. Tap the link and let's take a look."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: Pain shooting down your leg? That's usually a nerve. Dr. Anri finds what's driving it — 30% off your first visit, Newmarket. Tap to book.
📋 How it gets filmed
Same corner, same two framings.
We handle the cuts, the "30% OFF" graphic, captions and the caption.
07
"Watch This First"
★ surgery avoidance
Highest-intent buyer in the market · ~35 seconds · 2 framings · runs on Meta AND Google
🎯 Who this is for
Someone who's been told surgery is coming for their back and is lying awake wondering if they can avoid it. The most motivated person in the whole market.
Compliance note: this one talks around surgery carefully — no fear-mongering, no promises. It offers an assessment and an honest answer, nothing more.
🎬 The full script
0:00–0:04
Tight on your face. Serious, no intro.
"If you've been told you might need surgery for a disc — before you decide anything, it's worth getting a second opinion."
ON SCREEN: "get a second opinion first"
0:04–0:16
Wider — clinic behind you. Calm, unhurried.
"I'm Dr. Anri in Newmarket. There's a conservative route a lot of people never fully explore first — a proper assessment of what's actually happening in your spine, and care that takes the pressure off the nerve without drugs or cutting."
0:16–0:26
Same frame.
"It doesn't work for everyone — and if you're not a good candidate, I'll tell you straight on day one. But for a lot of people it's worth trying before anything permanent."
0:26–0:35
Back tight on your face.
"New patients get 30% off that first visit right now. Tap the link — let's take a proper look before you make a big decision."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: Been told you might need back surgery? It's worth a second opinion first. Dr. Anri in Newmarket does a full assessment and gives you a straight answer. 30% off your first visit. Tap to book.
📋 How it gets filmed
Same corner, same two framings.
Slow down, don't sell. This person is anxious — sound like you're helping them think, not pitching.
We handle the cuts, the "30% OFF" graphic, captions and the caption.
Run this on Google too. People with a surgery date search exactly this — it harvests intent instead of interrupting it, usually the cheapest booking we get.
08
"I'll Tell You This For Free"
★ tried everything
Biggest audience of any angle · ~35 seconds · 2 framings
🎯 Who this is for
The person who's already spent money on this — physio, massage, maybe adjustments — some of it helped for a week, none of it held. They don't trust anyone anymore.
Why it works: you win their trust by being honest that quick fixes don't hold — before you ever mention your offer.
🎬 The full script
0:00–0:05
Tight on your face. Slight shrug — letting them in on something.
"I'm a chiropractor, and I'll tell you this for free: one quick appointment is not going to fix months of back pain."
ON SCREEN: "…and I'm a chiropractor"
0:05–0:16
Wider — clinic behind you.
"If you've tried physio, massage, stretching — and it helps for a few days then comes back — it's because the thing driving it was never actually found. That's the whole problem."
0:16–0:26
Same frame.
"I'm Dr. Anri in Newmarket. Your first visit is a full assessment to find the root — then a real plan, not another appointment that wears off by Friday."
0:26–0:35
Back tight on your face.
"New patients get 30% off that first visit. And if I can't help you, I'll be the first to tell you. Tap the link."
ON SCREEN: "30% OFF first visit · link below"
Caption / CTA: Tried everything and it keeps coming back? It's because the root was never found. Dr. Anri does a full assessment first. 30% off your first visit, Newmarket. Tap to book.
📋 How it gets filmed
Same corner, same two framings.
The first line costs you a sale on purpose — that's what earns the trust for the rest.
We handle the cuts, the "30% OFF" graphic, captions and the caption.